What is Spyne?
Established in 2018, Spyne is an AI-powered automotive retail technology company helping dealerships streamline operations, improve customer engagement, and market their vehicle inventory more effectively. The company combines conversational AI and visual AI to address two of the most important areas of automotive retail: engaging customers and merchandising vehicles.
Spyne’s technology is designed specifically for the automotive industry, helping dealerships automate repetitive processes while enabling their teams to focus on high-value customer interactions. Its platform brings together two core products, Vini AI and Studio AI, giving dealerships AI-powered capabilities across the customer engagement and vehicle merchandising lifecycle.
Vini AI: Conversational AI for Car Dealerships
Vini AI is Spyne’s conversational AI agent built to help dealerships manage customer communications across voice calls, chat, SMS, and WhatsApp. It serves as a first responder for dealerships, helping ensure customers receive a quick response regardless of when they reach out.
For dealerships, missed calls and delayed lead follow-ups can result in lost opportunities. Vini AI helps address this challenge by responding to inbound inquiries, engaging prospects, qualifying leads, and continuing conversations when sales or BDC teams are unavailable.
Vini AI can handle a wide range of dealership communication tasks. It can answer common customer questions, understand customer intent, qualify prospects, follow up with leads, reconnect with missed opportunities, and schedule appointments. It can also support outbound calling campaigns designed to re-engage older leads and identify customers who are still interested in purchasing or servicing a vehicle.
The AI agent can work with dealership-specific information, allowing conversations to be more relevant to the customer. Vini AI can access information connected to dealership systems and workflows, including CRM and DMS integrations, helping teams maintain better visibility into customer interactions and opportunities.
Another important capability is appointment scheduling. Instead of simply capturing a lead and passing it to a salesperson, Vini AI can help move the conversation forward by scheduling test drives, sales appointments, or service visits based on dealership availability.
Vini AI is designed to augment dealership teams rather than replace them. It handles repetitive and time-sensitive communication so sales, BDC, and service teams can spend more time on complex conversations and customers who require human attention.
Studio AI: AI-Powered Vehicle Merchandising
Studio AI is Spyne’s AI-powered vehicle imaging and merchandising solution, designed to help dealerships create professional, consistent, and marketplace-ready vehicle visuals at scale.
Vehicle images play an important role in online automotive shopping. However, traditional vehicle photography and manual image editing can require significant time, resources, and operational effort. Studio AI uses artificial intelligence to automate many of these processes, allowing dealerships to transform basic vehicle photos into polished inventory imagery.
Dealership teams can upload vehicle photos and use Studio AI to enhance image quality, improve lighting, optimize presentation, and create a consistent visual experience across their inventory. The platform also supports AI-powered background replacement, allowing dealerships to place vehicles in customized environments or branded backgrounds without requiring a traditional photo studio.
Studio AI offers 100+ customizable backgrounds, giving dealerships flexibility to create imagery that aligns with their brand and merchandising strategy. The platform can also mask license plates and apply other image enhancements to help dealerships prepare inventory photos for online listings.
Beyond photography, Studio AI also supports AI-generated vehicle descriptions. Dealerships can use AI to create compelling inventory content faster, reducing the manual work involved in writing descriptions for individual vehicles.
By automating vehicle merchandising, Studio AI helps dealerships get inventory online faster, maintain consistency across listings, and reduce the operational burden associated with traditional photography and editing workflows.
Bringing AI Across the Automotive Retail Journey
While Vini AI and Studio AI solve different dealership challenges, they work toward the same goal: helping automotive retailers operate more efficiently and create better customer experiences.
Vini AI focuses on the customer side of the dealership, helping teams respond to inquiries, engage leads, automate follow-ups, qualify prospects, and schedule appointments across multiple communication channels.
Studio AI focuses on the inventory side, helping dealerships create high-quality vehicle images and content that make inventory more attractive and easier to market across digital channels.
Together, these products help dealerships address two critical moments in the automotive buying journey. First, dealerships need to make their inventory stand out when shoppers browse online. Then, when a shopper shows interest, dealerships need to respond quickly and keep the conversation moving.
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