Launch guide
Turn one launch into six.
Stack visibility across IndieHunt, Aura++, EarlyHunt, MakerHunt, SideHunt, and Uno—more traffic, backlinks, and shots on goal without reinventing your plan every week.
Multi-platform · SEO + discovery · Repeatable playbook
Why multi-platform?
Single-platform launches cap your reach. Different communities trust different surfaces—stacking launches compounds discovery and authority.
- Reach builders, early adopters, and buyers where they browse
- Stack backlinks and citations over time
- More chances to be featured or win a competition
Founders, indie hackers, and buyers don’t all live in one feed.
Curated platform links add trust signals that keep working after launch week.
Each surface is another roll for placement, press, and social proof.
Your 6-step launch sequence
A simple framework to turn one launch into a repeatable, multi-platform engine.
Ensure your website, messaging, and assets (logo, screenshots, copy) are ready for launch.
Publish your project across all six platforms to increase exposure and diversify traffic sources.
Tailor your headlines, descriptions, and positioning for each platform's audience.
Share your launches with your community, newsletter subscribers, and social followers.
Use the dofollow and directory backlinks to grow your domain authority over time.
Use Rank++ to ensure your project surfaces in AI-driven search results like ChatGPT & others.
Compare the six platforms
Align each submission with the audience and pricing model that fits your stage.
| Platform | Focus | Pricing | Best for |
|---|---|---|---|
IndieHunt AI-powered launch platform featuring weekly launches for AI projects. Get discovered by builders, innovators, and early adopters. | AI Projects & Tools | free: Free (badge required, nofollow links) nofollow: Free (no badge, nofollow links) premium: $10 one-time (dofollow, no badge) | AI tools, SaaS, indie projects |
Aura++ Launch your project and boost your online presence effortlessly. Get featured exposure and build your brand. | General Projects & Products | free: Free tier premium: Paid features | Startups & creators |
EarlyHunt Discover and launch early-stage products. Connect with early adopters and get valuable feedback. | Early-stage & MVPs | free: Free tier premium: Paid features | MVPs & beta products |
MakerHunt Launch maker-built products and tools. Reach builders who ship, vote, and share what they discover. | Makers & shipped products | free: Free tier premium: Paid features | Indie makers, devtools, small SaaS |
SideHunt Showcase side projects and weekend builds. Great for experiments, betas, and ideas not ready for a big launch. | Side projects & experiments | free: Free tier premium: Paid features | Side hustles, MVPs, passion projects |
Uno Directory Curated directory of innovative products and services. Get long-term discoverability and SEO benefits. | Directory listing | free: Free listing premium: Featured slots | Mature products & agencies |
IndieHunt
AI Projects & Tools
AI-powered launch platform featuring weekly launches for AI projects. Get discovered by builders, innovators, and early adopters.
Aura++
General Projects & Products
Launch your project and boost your online presence effortlessly. Get featured exposure and build your brand.
EarlyHunt
Early-stage & MVPs
Discover and launch early-stage products. Connect with early adopters and get valuable feedback.
MakerHunt
Makers & shipped products
Launch maker-built products and tools. Reach builders who ship, vote, and share what they discover.
SideHunt
Side projects & experiments
Showcase side projects and weekend builds. Great for experiments, betas, and ideas not ready for a big launch.
Uno Directory
Directory listing
Curated directory of innovative products and services. Get long-term discoverability and SEO benefits.
You’re optimizing for Google. Your users are on AI.
More discovery happens through assistants and answer engines—not only blue links. Layer AEO (answer engine optimization) on top of classic SEO.
Chat-style search is a growing default for how people ask questions.
Traditional rankings don’t guarantee visibility inside AI answers.
Teams that structure for AI discovery compound advantage over time.
FAQ
- Free tiers exist on every platform
- Launch week is the spike; backlinks keep working
- Tailor copy per audience when you can
Why launch on multiple platforms?+
Each platform has a different audience and distribution channel. By launching on multiple platforms, you multiply your chances of being discovered, increase your backlink footprint, and build stronger social proof across the internet.
Do I need to pay for all platforms?+
No. All platforms offer free options. You can start with free or low-cost tiers and upgrade to premium placements as you see traction.
How long should I run my launch?+
Most launches run for about a week, but your content and backlinks will keep working for you long after that. Focus on a strong first week, then continue to repurpose your launch content for ongoing promotion.
What is AEO and why does it matter?+
AEO (Answer Engine Optimization) focuses on optimizing your content for AI assistants and search experiences (like ChatGPT, Perplexity, etc.). As more users search via AI instead of traditional search engines, AEO ensures your product shows up in conversational results.