The Complete Launch Guide
Turn one launch into four. Stack your visibility across IndieHunt, Aura++, EarlyHunt, and Uno to get more traffic, users, and backlinks.
Why Launch on Multiple Platforms?
Single-platform launches are a missed opportunity. Stacking launches across multiple communities compounds your reach and authority.
Reach Different Audiences
Builders, early adopters, founders, marketers, and buyers all hang out in different places. Multi-platform launches let you meet them where they are.
Compound Your SEO & Trust
Quality backlinks from curated platforms stack up over time, improving your search rankings and signaling trust to new users.
More Shots on Goal
Each launch is a chance to be featured, win a competition, or get picked up by press and creators. More launches, more upside.
Your 6‑Step Launch Sequence
Follow this framework to turn a single launch into a repeatable, multi-platform growth engine.
Prepare Your Project
Ensure your website, messaging, and assets (logo, screenshots, copy) are ready for launch.
Submit to Multiple Platforms
Publish your project on all four platforms to increase exposure and diversify traffic sources.
Customize Your Messaging
Tailor your headlines, descriptions, and positioning for each platform's audience.
Activate Your Network
Share your launches with your community, newsletter subscribers, and social followers.
Leverage Backlinks
Use the dofollow and directory backlinks to grow your domain authority over time.
Optimize for AEO
Use Rank++ to ensure your project surfaces in AI-driven search results like ChatGPT & others.
Compare the 4 Key Launch Platforms
See where each platform shines so you can align your launch strategy with your goals.
| Platform | Focus | Pricing | Best For |
|---|---|---|---|
IndieHunt AI-powered launch platform featuring weekly launches for AI projects. Get discovered by builders, innovators, and early adopters. | AI Projects & Tools | free: Free (badge required, nofollow links) nofollow: Free (no badge, nofollow links) premium: $10 one-time (dofollow, no badge) | AI tools, SaaS, indie projects |
Aura++ Launch your project and boost your online presence effortlessly. Get featured exposure and build your brand. | General Projects & Products | free: Free tier premium: Paid features | Startups & creators |
EarlyHunt Discover and launch early-stage products. Connect with early adopters and get valuable feedback. | Early-stage & MVPs | free: Free tier premium: Paid features | MVPs & beta products |
Uno Directory Curated directory of innovative products and services. Get long-term discoverability and SEO benefits. | Directory listing | free: Free listing premium: Featured slots | Mature products & agencies |
IndieHunt
AI Projects & Tools
AI-powered launch platform featuring weekly launches for AI projects. Get discovered by builders, innovators, and early adopters.
Aura++
General Projects & Products
Launch your project and boost your online presence effortlessly. Get featured exposure and build your brand.
EarlyHunt
Early-stage & MVPs
Discover and launch early-stage products. Connect with early adopters and get valuable feedback.
Uno Directory
Directory listing
Curated directory of innovative products and services. Get long-term discoverability and SEO benefits.
You're Optimizing for Google. Your Users Are on AI.
More and more people search via AI assistants instead of traditional search engines. If your launch strategy stops at “SEO”, you're missing out on a growing chunk of discovery.
AI search (ChatGPT, Perplexity, etc.) is becoming the default way users ask questions and discover tools.
Classic SEO tactics alone won’t guarantee visibility inside AI answer boxes and chat responses.
Teams who optimize for AEO now will own the “top slots” in AI search for months or years to come.
Launch Strategy FAQ
Still have questions? Start with these common answers from other indie founders and agencies.
Ready to Launch Smarter, Not Harder?
Use IndieHunt as your core launch pad, then expand to Aura++, EarlyHunt, and Uno — and layer on AEO with Rank++ to keep growing long after launch week.