34 guides on Growth — practical, research-backed playbooks for indie founders.
Growth
How to reply to an angry customer without losing them: cool-down rules, five kinds of anger, a reply structure with examples, and public complaint tips.
Growth
Run a usability test on your indie SaaS with five users: tasks that do not leak answers, a 30-minute script, severity ratings and a 7-day plan.
Growth
Skip big category terms. Find keywords your indie SaaS can rank for: customer words, real results pages, one page per intent and a 14-day plan.
Growth
Switching cost is your real competitor. Help customers move to your SaaS with a switch-source sheet, an honest import path and a 14-day plan.
Growth
Stripe payouts on hold, a lapsed domain, a suspended API key: protect your indie SaaS from account lockouts with one sheet, two ways in and a 14-day plan.
Growth
Magic link vs password vs Google sign-in vs passkeys: pick a login method for your indie SaaS by buyer, with traps, a tracking sheet and a 14-day plan.
Growth
Five billing emails that cut support tickets: receipt, renewal reminder, card expiring, refund and plan change, with outlines, subjects and a 14-day plan.
Growth
First Google Ads test on a small budget: when it fits, keywords, Search-only setup, one conversion, and a 14-day kill or iterate call.
Growth
Fix a slow indie landing page: Core Web Vitals in plain words, a 30-minute audit, culprits by payoff, a before/after sheet, and a 14-day plan.
Growth
Get organic signups from product docs, no blog needed: pick buyer-job questions, write answer-first pages, fix indexing, add a soft CTA, track activation.
Growth
Take a week off from your indie SaaS without it breaking: list what fails, freeze deploys, write honest away copy, brief a backup, check once a day.
Growth
How to start a customer community for your indie SaaS: when it's worth it, Discord vs Slack vs Discourse costs, first 20 members, rules, and a 14-day plan.
