Embedful is a customer dashboard platform that helps SaaS companies, software teams, and agencies build and embed secure customer-facing analytics in minutes. Instead of deploying and maintaining a complex embedded BI platform, teams can connect their existing data, create a reusable dashboard, and securely show each customer only the data that belongs to them.
Embedful is designed for teams that need polished customer dashboards without the cost, infrastructure, and implementation overhead of traditional embedded analytics solutions.
What Embedful does
Embedful helps companies turn existing application and business data into secure, customer-facing dashboards.
Teams can connect supported data sources and databases, build dashboards using charts, tables, and KPI counters, and embed those dashboards directly inside their product or customer portal.
For multi-tenant SaaS applications, Embedful's Customer Dashboards allow teams to create a single dashboard configuration and securely personalize the data for every customer. Tenant-specific data is filtered using the customer's identity, passed through a short-lived secure token generated by the application's backend.
This means teams do not need to create and maintain a separate dashboard for every customer.
Embedful also supports Standard Dashboards for situations where a dashboard represents a single dataset, report, or audience.
Who Embedful is for
Embedful is primarily built for SaaS companies, software teams, developers, and agencies that want to add customer-facing analytics without building an analytics platform from scratch.
It is particularly useful for:
SaaS products that want to add analytics dashboards inside their application.
Developers who need a straightforward way to implement secure multi-tenant customer dashboards.
Startups and small product teams that do not want to spend months building reporting infrastructure.
Agencies and service businesses that want to provide clients with branded dashboards and reports.
Teams that find traditional embedded BI platforms too complex, expensive, or infrastructure-heavy for their needs.
Embedful focuses on making customer dashboards fast to implement while still providing the security and flexibility needed for real-world SaaS applications.
Pricing & access
Embedful offers a free plan for users who want to explore the platform and create basic dashboards, alongside paid plans for teams that need additional dashboards, data sources, database connections, advanced sharing options, and customer-facing analytics features.
Paid plans are designed to remain accessible to startups and small teams while providing a simpler alternative to traditional enterprise embedded analytics platforms.
Current pricing, plan limits, and available features can be found on the Embedful website.
Key features
Customer Dashboards: Build a dashboard once and securely display customer-specific data for every account.
Secure Multi-Tenant Embedding: Use short-lived server-generated tokens to securely identify customers and control which data they can access.
Embedded Analytics: Add dashboards directly inside SaaS applications, portals, and other customer-facing experiences.
Database Connections: Connect existing application databases and use your current data without building a separate analytics infrastructure.
Reusable Dashboards: Configure one dashboard and reuse it across many customers instead of maintaining separate reports.
Charts, Tables, and KPI Counters: Build complete customer dashboards using multiple visualization types.
Customer Preview: Preview dashboards and widgets as a specific customer before embedding them.
Standard Dashboards: Create traditional single-audience dashboards when multi-tenant filtering is not required.
Shareable Dashboards: Publish dashboards through secure or public links when embedding is not necessary.
Exports: Export dashboards and visualizations for reporting and distribution.
Simple Dashboard Builder: Create and configure customer dashboards without the complexity of a traditional BI implementation.
Hosted Dashboard Layer: Embedful manages the dashboard experience so product teams can focus on their application rather than operating analytics infrastructure.
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